Our story

Built in Nairobi, for the rides women take every day.

Esheria built SafeRide for public transport harassment, private evidence handling, Kenyan legal and support guidance, and route-level accountability that still needs careful field validation.

Nairobi-first, survivor-controlled, open for review.

The work is practical: make it easier to record facts, understand rights, find support, preserve agency, and create prevention signals without turning survivor experiences into marketing material.

SafeRide is strongest when the rider controls the pace: draft first, choose the path, review consent, then decide what leaves the phone.

01

Built for the first minutes

The app creates a draft and gives structured prompts before a user has to decide whether to report, refer, map, or escalate.

02

Built for discretion

Stealth trigger setup, calculator decoy mode, quick exit, app masking, and local retention choices reflect real-world safety constraints.

03

Built for accountability

Route-level insights, case tracking, public source documentation, and a first-party API keep the product focused on measurable safety improvements.

Nairobi public transport scene introducing the SafeRide origin story

Supporting detail

The evidence behind the story.

Origin

The story starts with daily transit risk.

SafeRide focuses on public transport harassment, evidence control, and practical support pathways for Nairobi riders.

Principle

The product should never mine trauma for growth.

Public claims, visuals, and metrics need to stay traceable to product behaviour or pilot evidence, not dramatic survivor storytelling.

Review

Open work invites challenge before scale.

The website, roadmap, content packs, mobile flows, and UNICEF Venture Fund presentation are presented as reviewable artifacts rather than a finished institutional promise.

UNICEF meet

SafeRide presented in the room.

The UNICEF Venture Fund meet is part of the SafeRide story: a review moment where the team explained a privacy-first transport safety workflow to funders and reviewers.

SafeRide CEO speaking with attendees during a UNICEF Venture Fund presentation
Founder presentation and reviewer discussion during the UNICEF Venture Fund meet.

What guides the work

  1. 01Do not sensationalize survivor experience for visual design, metrics, or fundraising.
  2. 02Make safety, privacy, and route-accountability claims traceable to product behaviour or pilot evidence.
  3. 03Treat backend ownership, retention, encryption, and observability as safeguarding work.
  4. 04Keep the public work reviewable so partners can challenge and improve it.

See how Esheria is building SafeRide in the open.

Visit Esheria, the organization behind SafeRide
See the public-good stack